The purpose of this book is to take a view on how today’s organizations handle their customers’ data. It takes us from the very first steps of collecting this data through using it (while introducing necessary changes) till the point of reusing it in order to deliver value to the customer.

Baynetna is a social talk show, in which people share their testimonials: the subjects are very varied and can range from social issues to success stories, weird jobs…etc. The same segment shifts from emotional, to entertaining to informative depending on the subject, and callers with similar experiences often participate.

‎'Numen Lumen Book by Roger Achkar' has won the 1st prize in the religion category of the 2011 International Book Awards (based in Los Angeles/USA). A major publicity campaign announcing the award is already underway and will continue throughout the summer in the USA. Select media (1400+ contacts) attending Book Expo America in NYC in two weeks will be mailed information about the international award.